"Original Fragrance To Scent The Air At New Waldorf Astoria® Orlando"

July 14, 2008

ORLANDO, Fla., – Guests at The Waldorf Astoria® Orlando, scheduled to open October 1, 2009, will be greeted by an original blend of blue mint, eucalyptus, bergamot and marigold as they step into the elegant lobby for the first time. The new 497-guestroom luxury resort, the first Waldorf Astoria built outside New York, has collaborated with ScentAir, a leading provider of scent solutions, to develop the signature scent titled "Australian Coast."

"All the senses are incorporated in first-impressions and The Waldorf Astoria Orlando recognizes the importance of smell," explains The Waldorf Astoria Orlando Marketing Director Tom Parke. "A mild scent wafting through the air will enhance the luxurious arrival experience as guests step into this landmark resort's lobby for the first time."

Built from the ground up, The Waldorf Astoria Orlando, offering the highest level of amenities and services expected at the most extraordinary properties across the globe will emulate the elegance and grandeur of its Manhattan namesake. Surrounded on three sides by Walt Disney World® Resort, the 482-acre resort is convenient to Cirque du Soleil, Orlando Ballet, Orlando Museum of Arts and Bob Carr Performing Arts Centre.

"It is a privilege to be involved in the historic Waldorf Astoria Orlando," said Murray Dameron, marketing manager for ScentAir. "We are always developing innovative ways to improve the hotel and resort experience for guests."

The Waldorf Astoria Orlando will feature 28,000 square feet of exclusive flexible meeting space and pre-function area, a 7,025-yard, Rees Jones-designed championship 18-hole golf course, signature Waldorf Astoria food and beverage venues, a formal swimming pool with private cabanas, recreation pool, and a 24,000-square-foot Waldorf Astoria Spa by Guerlain® and Fitness Center. The adjacent Hilton Orlando Bonnet Creek will complement the resort with specialty restaurants and extensive meeting space. For more information, please call 407-597-5500 or visit www.WaldorfAstoriaOrlando.com.

CONTACTS:

Mike Hicks / Gina Stouffer
Lou Hammond & Associates
michaelh@lhammond.com
ginag@lhammond.com
561-655-3836